Vaping is often at the center of public health debates and anti-smoking policies. In France, a survey titled "Merci la Vape" collected nearly 40,000 responses from vapers, revealing crucial data on the benefits of electronic cigarettes.

This survey highlights the importance of vaping as a tool to reduce the risks associated with smoking.


The "Merci la Vape" survey shows that 96% of participants have reduced or quit smoking thanks to vaping. This impressive figure confirms that electronic cigarettes are an effective alternative for those seeking to quit smoking.

Additionally, 88% of respondents say that the variety of flavours available helped them keep away from tobacco, and 85% believe that the lower cost of vaping compared to smoking was an important incentive.

Testimonials from French vapers underline the importance of flavours in the success of vaping. One participant said : « Vaping tobacco flavours makes me want to smoke again. Other flavors keep me away from cigarettes. It’s quite logical. »

Only 12% of vapers use classic tobacco-flavoured liquids, the only flavour that would be allowed if other flavours were banned. This point is crucial as it shows that the variety of flavours available plays a key role in smoking cessation.


In Switzerland, the vaping market has experienced significant growth. Swiss health authorities have taken a relatively balanced approach to vaping in the past, recognizing its potential in the fight against smoking.

However, in recent years, Switzerland seems to have closely followed the more restrictive recommendations of the European Tobacco Products Directive (TPD). Taxes have been announced on nicotine and nicotine-containing vaping products.

It has been proven that vaping with nicotine is one of the most effective ways to quit smoking, surpassing traditional nicotine replacement therapies like patches or chewing gum.

The absence of taxes until now and the variety of available flavours have allowed the Swiss vaping market to thrive, with a notable increase in the number of vapers and a concomitant decrease in smoking rates.

It would be unfortunate to see this trend reverse due to new restrictions.


The results of the "Merci la Vape" survey should prompt authorities to reconsider their policies towards vaping. In France, attempts to increase taxation and ban flavours could have detrimental effects. Indeed, 57% of vapers believe they would turn to black markets if flavours were banned, and 26% would start smoking again if vaping taxes increased.

In Switzerland, health authorities should consider the wishes and needs of vapers in their future policies. Supporting and promoting vaping has positive results on public health. It is therefore crucial to adopt measures that favor electronic cigarettes as a risk reduction tool rather than unnecessarily restricting them.


Vaping has proven to be the most effective means to quit smoking, as shown by the data from the "Merci la Vape" survey. To maximize public health benefits, it is crucial that health policies recognize vaping as an essential alternative to traditional tobacco. Authorities should refrain from restrictive measures such as banning flavours and increasing taxes on vaping, which could push vapers back to smoking or seeking solutions on the black market.

A balanced and informed approach, supported by scientific data and user testimonials, is essential to promote health and reduce the harm caused by smoking. Vaping, with its variety of products and proven effectiveness, deserves to be supported and encouraged as an integral part of anti-smoking strategies.

Thank you for reading,

The Sweetch team