EURO 2024 has begun, and the excitement of football fans around the world is at its peak. This prestigious tournament not only offers us some exciting matches, but also the opportunity to reflect on some interesting parallels between two of our passions: football and vape. Although these two worlds may seem far apart at first glance, they share fundamental values such as innovation and harm reduction. Let's explore together how these two worlds converge to offer enriching and safer experiences to sports and vape enthusiasts.


Football and vape are both at the forefront of innovation, constantly seeking to improve experiences and performance. In the world of football, new strategies, training techniques and technologies are revolutionising the game. From VAR (video-assisted refereeing) to player performance monitoring systems, innovation is transforming every aspect of football, making the game fairer and more exciting.

The vape sector is also constantly pushing back the boundaries of technology. From the first e-cigarettes to modern devices, the advances are impressive: more elegant designs, improved battery life and sophisticated features for an optimal user experience. 


Football, while not a high-risk sport, can lead to injuries that can last a lifetime. Rather than banning this beloved sport, football authorities are focusing on player safety and encouraging the adoption of innovative rules and equipment to reduce the risk of injury. For over a century, countless safety measures have been put in place, such as improved protective equipment and stricter safety rules, which have significantly reduced the risk of injury.

In the same spirit, risk reduction is at the heart of vape, offering a safer alternative to traditional smoking. By eliminating combustion and the associated harmful chemicals, vape reduces the health risks associated with smoking traditional cigarettes while allowing users to satisfy their nicotine needs. 


Some of the biggest names in world football have turned to vape. Players such as Zlatan Ibrahimovic, Kylian Mbappé, Neymar, Harry Kane, Mo Salah and Shaun Wright-Phillips are known to use vape products.

These athletes recognise the health benefits of vaping over smoking, helping to change the public perception of vaping in sport.


The rise of vape and its growing appeal for innovation have led to some remarkable partnerships between football clubs and vaping brands.

In July 2021, Geekvape announced, alongside Paris Saint-Germain, the first official sports partnership between a vaping brand and a football team. Although this partnership was initially planned for the 2021-2022 season, a Geekvape press release in January 2023 confirmed the extension of the agreement until the end of the 2023 season.

This collaboration aims to promote healthier alternatives while supporting fair play. Initiatives like this show how the values of innovation and harm reduction can be celebrated in both the world of football and the world of vape.


EURO 2024 is here, and it's clear that football and vape share common values. Both worlds are continually striving to improve the experience of their followers, whether they are spectators, players or vapers. Vape offers a safer alternative to traditional smoking, just as football continues to adopt measures to ensure the safety of players and provide a rewarding experience for fans.

By celebrating the progress of vape and the spirit of football, we can draw on these two passions to embrace innovation, progress and harm reduction, both on the pitch and in everyday life. Whether you're a football fan or a vape enthusiast, EURO 2024 is the perfect opportunity to appreciate how these two worlds are coming together for a healthier, more innovative future. 

Thank you for reading.

The Sweetch team