Without flavours, there’s no pleasure. And without pleasure, there’s little chance of successfully quitting smoking. Numerous scientific studies attest to their importance for smokers who want to quit. Flavours, yes, but which ones ? Synthetic or natural ? At first glance, one would tend to say that "natural is better"... However, it’s not that simple. First, it’s important to remember that a natural flavour is only natural in its origin, because in reality it’s always a chemical compound that has undergone numerous processing stages (extraction, distillation, filtration) in order to get an aromatic concentrate.

When used, natural flavours offer the most faithful restitution, but their use is not necessarily adapted to the vaping and heating process. Mixing them can also be problematic, as they do not always react in the same way at a given temperature.

Artificial flavours, on the other hand, are synthetic copies of a natural flavour. They provide sensations similar to those of natural flavours, and sometimes even more convincing, especially in terms of intensity. In addition, they allow for more complex combinations by ensuring that the flavours remain consistent over time and with the heating process. Finally, synthetic flavours are a great source of creativity for juice makers, who can create flavours that cannot be found in their natural state.