Saia

Presentation 

Christophe Saia, native of Bex, discovered vaping last year and since then.... what a success story !

Smoker since the age of 12, he often thought about quitting. Tried many times but always failed. His life changed at the occasion of the international tobacco-free day last year on june first.  He knew it was going to be tough. Supported by a friend,he decided to start vaping to help him go through the process and entered the welcoming doors of Sweetch Lausanne. 

Francisco (A.K.A Paco), advised him, offered to test some liquids and Christophe left with an eGo AIO .

He still laughs when explaining that at first he exchanged his little joyetech for larger boxes and finally for rebuildable coils. A must do for a flavor enthousiast.   

His first e-liquid ? he had chosen a coffee, the Hazelnut Coffe of Vapor Shark. He didn't know it yet but the first inspiration for his first receipe was born. 

First receipe

Vaping rapidly became part of his life and he started to become truely passionate.  Early on, he thought about making his own liquids, by passion but also to save money.

He payed a visit to one of his favourite stores and stacked up his first stock of aromas.

His goal? No sugar! No matter what no sugar He doesn't like sweet liquids and he wanted to reproduce his first liquid but without any sugar. After many attemps , a long month of steeping period the first receipe was born, the famous:  Brain Coffee

From homemade to commercial production

One evening during a vaping party with some friends,his Brain Coffee started to raise a few questions and quickly became the center of attention. 

- Are you thinking about making for and going into production ? 

- Would you buy it if I did ? he answered. 

Here's how the process started and how the idea was born.

In october of 2017, on his birthday ( the 23rd), the first commercial production of the  Brain Coffee was launched. A beautiful personalized gift for our new chemist. 

On a  production level, he started in an improvised space in the living room of his apartment transformed with a sealed tent to ensure a healthy environment.

But he quickly had to find a new laboratory. A grey room, because his wife could no longer tolerate the smell in the apartment. Therefore Christophe found a new place, move all his equipment along with his 200 bottles of aromas.

Steps

Christophe likes to play around with the tastes. Just like cooking where his wife would like more presence since according to him he is a little genius.  

The sense of blends and associations, he sure has it. The rest, he learns it in the process and through different experiences. But is is very serious about it because he has a friend, Cédric from Fumerolles, that tastes his liquids at every step of the fabrication process and helps him to find the perfect combination. Although he willingly listens to his advice, the last word is always his. He wants to stay free in his creations! 

For one juice it's not less than 40 to 50 tests that are necessary before reaching the ideal balance. Christophe is categorical: "I will never launch  a recipe that I do not like, I have to come up with a liquid that I really like".. and per receipt, there is no less than 11 different aromas, blending and mixing together to create the juice imagined by Christophe. 

His second receipe

It's at the Paris Vapexpo  that he tested his first maple syrup liquid. The idea seduced him however maple syrup can rapidly become sickening and Christophe still doesn't want any sugar in his liquids. 

He's looking to create an all-day, a liquid that you can vape all day long without ever getting sick of it. and back to the testing table and weeks of try outs, tasting, wating.... he imagins many possible associations: cinnamon, pop corn, until he found the perfect cereal to produce the well knowned  Maple Reef which came out before christmas. 

And the Wasabi ?

Nice story... With his office colleague, they often goes out for sushis. The discussion quickly revolves around the vape and future ideas of liquid recipes. Like a joke, they pitch the idea of a Wasabi liquid. That day was born the name: Wasabi Shot. Christophe decides to take up the challenge!

The least we can say is that is was complicated. first task, finding some wasabi natural aroma. This is one important  B-Vapor philosophy But working on natural flavors for more accuracy and authenticity. 

When he finally gets it, the disappointment is great. "What am I going to do with this aroma, it lacks taste". The ideas of association fuse and everyone goes in his opinion. Christophe decides to try the melon. His wife would have preferred pineapple

His craftmanship begins. He tries various combinations, adds some herbs to spice things up. Then he came up with the winning idea of a custard, but he will compose it himself.

When he is finally satisfied with his recipe, the melon aroma falls out of stock and impossible to find some. Before starting all over again he gave the pineapple idea a shot and... there it was, finally, the result is even better than with the melon. The recipe is finalized and the production launched  Wasabi Shot arrives in our stores on friday for the official 5 March launch.

A masterfully orchestrated launch, worthy of the biggest brands that work with teams and ways that are much heavier.  




What's next ?

During the interview, we did not even want to know what new recipe was in the mind of our creator. He quickly slipped that he already knew what was coming up, and that there would be a mystery ingredient again. The surprise will be big ... When? Before the summer, Christophe is committed. 

Here at Sweetch we love those original ideas. We are especially proud to see how vape is developing in our small canton of Vaud, and happy to count such talents near us. If you want to read our article "10 days with the B-Vapor", it's here. It is entitled: "B-Vapor, genius in a liquid form".

We wish Christophe all the success that he deserves with his brand B-Vapor and are very happy to see him expand his work. Thank you very much for your time and see you very soon for your next invention

Dear Reader, thank you for your attention. We appreciate your interest in reading this article and your loyalty to our brand.

The Sweetch Team