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INTRODUCTION
In the world of vaping, some brands stand out for their creativity, their demand for quality and their ability to tell a story through each liquid. Curieux is undeniably one of them. Founded in 2014 by Mathieu and Maria Czernichow, the French brand has quickly become a pillar of the sector thanks to its refined creations, unique artistic universe and commitment to more responsible vape.
Today, Curieux is present in over 25 countries. It relies on a state-of-the-art, Afnor-certified laboratory in the Loiret region of France, where all its recipes are developed. The Sweetch team takes you on a tour of this exceptional company, before diving into our full test of the new Potion Curieuse range.
THE VALUES AND VISION OF CURIOUS
Curieux's strength lies in its global approach:
- Premium quality, with recipes based on high-quality flavours (including Capella, now manufactured in France);
- 100% plant-based, thanks to Vegetol (plant-based PG) combined with plant-based glycerine, for healthier, better-tolerated vaping;
- A strong artistic universe, with each range telling a visual and sensory story.
Their aim? To offer original, elegant e-liquids that are accessible to all vapers, from novice to expert, while ensuring impeccable traceability and an uncompromising taste experience.
OVERVIEW OF CURIOUS RANGES
1900 Edition
Inspired by Art Nouveau posters, this range pays homage to femininity, poetry and nature, with intense fruity and floral recipes. Each bottle is a true work of art.
Natural
This is Curieux's broadest and most versatile collection, with around twenty plant-based products. It covers all profiles: classic, fruity, mentholated. The ideal choice for discovering the Curieux universe.
Hexagone
An original concept that takes you on a journey through France, with recipes inspired by the major French cities. Elegant, carefully crafted creations rooted in the terroir and the French art of living.
Dessert
The great classics of French pastry revisited for vape. Delicious, full-bodied, precise and realistic flavours make this range a must-have.
Tea Edition
Here, Curieux explores the refined world of tea with balanced, soothing recipes, perfect for accompanying your relaxing vape breaks.
West Coast
A culinary road trip along France's seaside resorts. Creations inspired by western specialities, such as the cannelé from Bordeaux or the caramel beurre salé crepe.
Speakeasy
A hushed, mysterious atmosphere reminiscent of the speakeasies of the 1920s, with complex creations. It's an invitation to clandestine pleasure, a vape to be savoured like a well-kept secret.
NEW Potion Curieuse
The latest addition to the Curieux range, Potion Curieuse is made up of six fruity recipes designed like real magic potions. Each creation combines two leading fruits in perfectly balanced duos, offering aromatic power, freshness and naturalness.
The strengths of Potion Curieuse :
- 100% plant-based formulation
- Arômes Capella now produced in France
- Bottles with a revisited Art Nouveau design, inspired by Alphonse Mucha
- Powerful doses of flavour, for intense results even with indirect vaping
TEST AND REVIEW OF POTION CURIEUSE PRODUCTS
When you open the bottle, the vanilla is immediately apparent, soft and slightly sweet. On vaping, it becomes creamy, like a custard, without excess sugar. Then the peanut appears, subtly roasted, providing a real contrast. The balance is perfect: delicious but never overpowering. Ideal after a meal or as an all-day treat for dessert lovers.
Strengths: creamy natural vanilla, well-balanced roasted peanuts, excellent balance.
Minor downside: might lack roundness for those who like ultra-rich gourmet treats.
Score: 8.5/10
A successful tropical duo from the very first whiff. The peach is very present, juicy and sweet without being candy. The mango completes the picture with its exotic roundness, adding a slight smoothness at the end of the inhalation. No chemical sensation, just a natural, luminous fruitiness. Perfect for summer vaping.
Strengths: very natural flavour, perfect peach/mango balance, juicy sensation.
Minor drawback: lack of originality for those looking for a truly surprising fruity taste.
Score: 9/10
A thirst-quenching liquid. Watermelon dominates with its juicy, realistic freshness, like biting into the flesh of a real watermelon. Lychee comes next, with its slightly sweet floral sweetness, without ever becoming heady. Together, they create a fresh fruitiness (with no icy effect) that is both light and addictive.
Strengths: ultra-realistic watermelon, discreet but effective lychee, refreshing combination.
Minor downside: the lychee could be more present for fans of this flavour.
Rating: 8/10
From the very first puff, you can taste the green apple, tart and almost crunchy, as if you were biting straight into the fruit. Lemon gives it a boost, with a hint of zest that adds pep and a slightly fizzy sensation in the throat. A simple, invigorating and ultra-effective duo, perfect for the morning.
Strengths: tangy, invigorating, great throat hit.
Minor downside: can become tiring if you prefer softer or sweeter fruity flavours.
Rating: 8/10
A sweeter mix than the others in the range. Blueberry comes first, sweet and slightly acidic, with a very realistic rendition of fresh fruit. The black grape comes in at the end of the inhalation, rounder and denser, reminiscent of grape juice or jam. Very pleasant for those who like intense, sweet fruity notes.
Strengths: realistically tart blueberry, luscious grape, good aromatic density.
Minor downside: perhaps too sweet in all-day drinking for some.
Score: 7.5/10
A lovely surprise. The raspberry is lively and natural, with no syrupy taste, while the dragon fruit brings a softer, slightly creamy, almost velvety side. The combination is original and works very well, offering a balanced and refreshing fruity vape all day long.
Strengths: ultra-realistic raspberry, original dragon fruit, very well balanced.
Minor downside: the dragon fruit is discreet, some will prefer a more exotic flavour.
Score: 8.5/10
CONCLUSION
With Potion Curieuse, Curieux has created a collection that goes beyond the simple fruity e-liquid. Each recipe is designed like a real potion, combining an elegant and mysterious visual universe with perfectly crafted flavours. You can feel the manufacturer's desire to tell a story with every puff, by creating realistic and original fruity combinations, without going overboard with sugar or chemical flavours.
What won us over was the versatility of this range: certain liquids like Peach Mango or Raspberry Dragon are perfect for a light, thirst-quenching daily vape, while others like Vanilla Peanut add a rounder, more gourmand touch without ever overwhelming. A special mention goes to Watermelon Litchi, which surprises with its natural freshness, ideal for the height of summer.
If you like fruity e-liquids with real aromatic authenticity, and you appreciate the refined and original world of Curieux, Potion Curieuse is a collection you absolutely must try. It's sure to bring something new to your all-days while immersing you in a magical, enchanting world with every inhalation.
Thank you for reading.
The Sweetch team
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