DINNER LADY: THE GOURMET ICON OF VAPING

INTRODUCTION

In the world of vaping, there are few brands that have managed to combine authenticity, quality and emotion in the way that Dinner Lady has.

With its comforting flavours and exacting manufacturing standards, this British brand has become a global benchmark.

At Sweetch, we're delighted to introduce the new Dinner Lady range of nicotine salts: a tribute to its cult creations, revisited to offer vapers an even smoother, more effective experience.

Let's find out more about the history of Dinner Lady, the development of its legendary Lemon Tart, and the details of these new flavours, now available in French-speaking Switzerland.

BEGINNINGS IN ENGLAND

It all began in 2016, in Blackburn, a small town in the north-west of England. Dinner Lady was founded with a clear objective: to create premium e-liquids inspired by authentic gourmet flavours, reminiscent of childhood and homemade desserts.

From the outset, the brand has set itself apart by its exacting standards:

- Local production in the UK

- Rigorous quality controls and compliance with MHRA standards

- Meticulous recipe development and selection of exceptional flavours

The result? In just a few years, Dinner Lady was distributed in over 115 countries and became a global benchmark, adored by novices and vape enthusiasts alike.

AWARDS AND SUCCESSES

Dinner Lady's excellence does not go unnoticed. The brand has collected more than 70 international awards, including the most prestigious in the sector:

- Best Global Brand 2025, making it the world's No. 1 brand

- E-Liquidof the Decade for Lemon Tart, proof of its enduring success and a flavour that has become legendary

- Several "Industry Leader" awards for innovation and compliance with standards

These awards testify to the company's ongoing commitment to quality and the satisfaction of vapers.

What makes Dinner Lady such a lasting success is its unique combination:

- Flavours developed to be both complex and accessible

- Produced in the UK, guaranteeing quality and traceability

- A strong identity, rooted in nostalgia and the pleasure of sweet treats

Dinner Lady has reinvented itself without ever abandoning its values, to continue to surprise and seduce vapers.

LEMON TART, THE ICON

Launched in 2016, Lemon Tart is more than just an e-liquid: it's a real phenomenon that has shaken up the market.

With its gourmet recipe combining tangy lemon cream, crispy shortbread pastry and a sweet hint of meringue, Lemon Tart instantly won over vapers around the world.

Its success is the result of meticulous work. The Lemon Tart didn't just win prizes. It started a movement.

As soon as the first batch was produced for the Vaper Expo in Birmingham, the brand was overwhelmed by demand. Today, Lemon Tart remains Dinner Lady's signature brand.

THE NIC SALTS

Good news for Swiss vapers: Sweetch is now offering the new nicotine salt versions of Dinner Lady.

The nicotine salts enable the nicotine to be absorbed more quickly and deliver a smoother hit, ideal for small pods and those who want to cut down on consumption while keeping the taste pleasure intact.

Here's an overview of the flavours available, designed to suit all palates:

Lemon Tart Nic Salt

Rediscover all the magic of lemon meringue tart, in a sweeter, more concentrated nic salt version. The tartness of the lemon is perfectly balanced by the roundness of the meringue and the sweetness of the shortbread pastry.

Strawberry Watermelon Nic Salt

A fruity encounter between the juicy sweetness of strawberries and the sugary freshness of watermelon. A fresh, light all-day, perfect for summer.

Banana Ice Nic Salt

A surprising and much-loved combination: creamy, sweet banana with a hint of minty freshness. Original and thirst-quenching.

Strawberry Macaroon Nic Salt

A deliciously indulgent dessert: almond macaroon flavour combined with a sweet strawberry. For lovers of fine pastries.

Apple Sours Nic Salt

Inspired by sour sweets, this liquid combines the crunch of a green apple with sparkling acidity. Dynamic and addictive.

Berry Blast Nic Salt

An explosive cocktail of red fruits: strawberries, blueberries, raspberries, for a rich, slightly tart result. Perfect for fans of intense fruity flavours.

Vanilla Tobacco Nic Salt

A sweet, gourmand classic: the character of blond tobacco softened by a smooth, creamy vanilla note. Elegant and reassuring.

Mango Ice Nic Salt

Ripe, juicy mango with an icy twist. Fresh, exotic and ideal for those who love tropical flavours.

Bubblegum Ice Nic Salt

The sweet, regressive taste of chewing gum, with a hint of minty freshness. Deliciously surprising and great fun.

Fruit Mix Nic Salt

A balanced fruity mix with notes of red fruit, citrus and tropical fruit. Light, varied and perfect for those who like a change.

CONCLUSION

For nearly ten years, Dinner Lady has been more than just a brand: it's a symbol of quality and creativity, driven by a clear vision: to offer unique flavours that live up to their promise.

With the arrival of this new range of nicotine salts, Dinner Lady continues to pay tribute to its classics while meeting the needs of today's vapers.


Thank you for reading.

The Sweetch team

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